I am currently watching three gray dots dance in a rhythmic, taunting loop at the bottom of my screen. The header tells me that ‘several people are typing,’ a phrase that has become the modern equivalent of a standoff in a dusty Western town, except instead of six-shooters, we are armed with carefully curated passive-aggression and a desperate need for consensus. This has been going on for exactly 7 minutes. I could have walked to their desks in less time. I could have called them and resolved the entire project roadmap in 17 seconds. Instead, I wait. I wait because we have built a digital empire of collaboration specifically so we never have to actually speak to one another again.
Insight on Yield
There is a peculiar tension in that typing indicator. It represents the 37 thoughts being edited in real-time to ensure no one is actually held responsible for a decision. When the message finally arrives after those 7 minutes of agonizing suspense, it is a single ‘thumbs up’ emoji. That is it. That is the yield of our high-powered, multi-billion-dollar communication infrastructure. We are paying $777 a month for a suite of tools that allows us to spend our entire day talking about the work we aren’t doing because we are too busy managing the notifications